Shopping ads enable you to display your product on the internet by the purpose of selling. For example, the most popular search engine, Google allows displaying your products by the Google shopping ads which include product listing, your store name and prices along with images of each product. These shopping ads will appear on the search engine results page as someone enters a product name on the search engine. After seeing your ad over there, user will click on that ad and get directed to your website where all the products are available for them.
Shopping ads management helps to manage your product listing, improved rating for your online merchants, drive more traffic as compare to traditional ads, better PPC campaigns, optimized product feeds, complete description or reviews about products, better promos, etc.
Shopping ads provides more benefits than the simple text ads. With shopping ads, customer already sense what he is going to buy before clicking on the ads. So it is very beneficial in giving initial idea to the users before buying your products. Shopping ads encourage better and clear information displayed in your ads which help shoppers to make better shopping decisions results in offering you increased quality of your lead.